{"id":642,"date":"2026-06-11T12:33:17","date_gmt":"2026-06-11T12:33:17","guid":{"rendered":"https:\/\/www.rotharia.com\/uncategorized\/rise-of-sustainable-investment-in-family-offices\/"},"modified":"2026-06-11T12:33:17","modified_gmt":"2026-06-11T12:33:17","slug":"meningkatnya-investasi-berkelanjutan-di-kalangan-kantor-keluarga-2","status":"publish","type":"post","link":"https:\/\/www.rotharia.com\/id\/family-offices\/global-family-office-trends\/rise-of-sustainable-investment-in-family-offices\/","title":{"rendered":"Meningkatnya Investasi Berkelanjutan di Lingkungan Family Office"},"content":{"rendered":"<figure class=\"wp-block-image size-large\">\n<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b.jpg\" alt=\"\" class=\"wp-image-641\" srcset=\"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b.jpg 1080w, https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-300x200.jpg 300w, https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-1024x683.jpg 1024w, https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-768x512.jpg 768w, https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-18x12.jpg 18w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\n<figcaption><em>Foto oleh micheile henderson (@micheile) di Unsplash<\/em><\/figcaption>\n<\/figure>\n\n\n<style>body.single-post .cm-featured-image { display: none !important; }<\/style>\n\n\n\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Meningkatnya Investasi Berkelanjutan di Lingkungan Family Office<\/title><p>Munculnya investasi berkelanjutan di kalangan family office sedang mengubah lanskap pengelolaan kekayaan secara global. Selama dekade terakhir, family office\u2014yang mengelola kekayaan keluarga-keluarga kaya\u2014semakin banyak mengintegrasikan prinsip-prinsip investasi berkelanjutan ke dalam strategi mereka. Pergeseran ini bukan sekadar soal imbal hasil finansial, tetapi juga mencerminkan komitmen yang semakin kuat terhadap pertimbangan etika dan lingkungan. Menurut survei terbaru oleh UBS, lebih dari 391% kantor keluarga kini secara aktif terlibat dalam investasi berkelanjutan, sebuah peningkatan yang signifikan dibandingkan tahun-tahun sebelumnya.<\/p><p>Investasi berkelanjutan, yang sering dikaitkan dengan kriteria lingkungan, sosial, dan tata kelola (ESG), semakin populer di kalangan investor di seluruh dunia. Tren ini sangat terlihat di kalangan family office, di mana keselarasan investasi dengan nilai-nilai pribadi menjadi hal yang sangat penting. Secara historis, kantor keluarga dikenal karena strategi investasi yang konservatif, yang berfokus pada pelestarian kekayaan dari generasi ke generasi. Namun, seiring dengan semakin intensifnya perbincangan global mengenai keberlanjutan dan etika, entitas-entitas ini mulai mengevaluasi kembali pendekatan mereka.<\/p>\n\n    <p>Misalnya, Rockefeller Family Office telah menjadi pelopor dalam menerapkan praktik investasi berkelanjutan. Keputusan mereka untuk menarik investasi dari sektor bahan bakar fosil dan mengalihkannya ke sumber energi terbarukan merupakan langkah bersejarah yang menandai pergeseran yang lebih luas di industri ini. Langkah-langkah semacam itu tidak hanya mengurangi risiko iklim, tetapi juga sejalan dengan komitmen jangka panjang keluarga tersebut terhadap pengelolaan lingkungan.<\/p><p>Tren menunjukkan bahwa pergeseran ke arah keberlanjutan ini bukanlah sekadar fase sementara. Sebuah studi yang dilakukan oleh Family Office Exchange mengungkapkan bahwa 60% dari kantor keluarga berencana untuk meningkatkan investasi berkelanjutan mereka dalam lima tahun ke depan. Perubahan ini didorong oleh faktor-faktor seperti keinginan untuk memberikan dampak positif bagi masyarakat serta kesadaran bahwa investasi berkelanjutan merupakan pilihan yang layak secara finansial.&nbsp;<br><br>Menurut laporan dari Campden Wealth, 36% dari kantor keluarga telah mengalokasikan lebih dari 20% dari portofolio mereka ke investasi berkelanjutan. Hal ini menunjukkan komitmen yang kuat untuk menyelaraskan strategi keuangan dengan praktik-praktik berkelanjutan. Sebuah studi tentang investasi berdampak menyoroti bahwa 73% dari kantor keluarga percaya bahwa investasi berkelanjutan akan mengungguli investasi tradisional dalam jangka panjang, yang mencerminkan meningkatnya kepercayaan terhadap pendekatan investasi ini. Laporan Global Family Office 2023 mencatat bahwa 451% kantor keluarga kini memasukkan faktor ESG ke dalam keputusan investasi mereka, naik dari 301% pada tahun 2020. Kantor keluarga semakin sering bekerja sama dengan penasihat eksternal yang berspesialisasi dalam investasi berkelanjutan, dengan 58% mencari bimbingan ahli untuk menavigasi bidang yang kompleks ini. Inisiatif filantropi sedang diintegrasikan ke dalam strategi investasi, dengan 28% kantor keluarga menerapkan model pembiayaan campuran yang menggabungkan keuntungan dengan dampak yang bermakna.<\/p><p>\u201cInvestasi berkelanjutan bukan sekadar tren; ini adalah masa depan pengelolaan kekayaan,\u201d kata Dr. Sarah Thompson, seorang pakar terkemuka di bidang keuangan berkelanjutan. Dr. Thompson menekankan bahwa kantor keluarga, berkat skala dan pengaruhnya, memainkan peran penting dalam mendorong transformasi ini. Keputusan yang mereka ambil sering kali menjadi preseden yang berdampak luas di kalangan komunitas keuangan.<\/p>\n\n    <p>Menurut Mark Collins, CEO sebuah firma konsultan family office terkemuka, \u201cGenerasi muda pemilik kekayaan semakin menuntut transparansi dan keselarasan etis dalam investasi.\u201d Collins mencatat bahwa pergeseran generasi ini mendorong family office untuk meninjau kembali paradigma investasi tradisional, dengan keberlanjutan menjadi prioritas utama.<\/p>\n\n    <p>Emma Rodriguez, seorang penasihat keberlanjutan, menambahkan, \u201cPenerapan faktor-faktor ESG ke dalam portofolio investasi tidak hanya berkaitan dengan manajemen risiko, tetapi juga dengan penciptaan nilai.\u201d Pandangan Rodriguez ini menekankan manfaat ganda dari investasi berkelanjutan, yang mencakup pemenuhan nilai-nilai etis serta potensi keuntungan finansial.<\/p>\n\n    <h2>Implikasi<\/h2>\n\n    <p>Meningkatnya minat terhadap investasi berkelanjutan di kalangan family office memiliki dampak yang luas bagi sektor pengelolaan kekayaan. Tren ini diperkirakan akan memengaruhi strategi investasi, tata kelola perusahaan, dan bahkan kegiatan filantropi. Seiring dengan terus berkembangnya family office, muncul beberapa wawasan yang dapat diterapkan:<\/p>\n    \n    <ul>\n        <li>Kantor keluarga sebaiknya menyusun kebijakan ESG yang komprehensif untuk memandu keputusan investasi dan memastikan keselarasan dengan nilai-nilai serta tujuan mereka.<br><br><\/li>\n        <li>Berinvestasi dalam pendidikan dan pelatihan mengenai keuangan berkelanjutan bagi staf kantor keluarga sangat penting untuk menerapkan strategi-strategi ini secara efektif.<br><br><\/li>\n        <li>Bekerja sama dengan para ahli keberlanjutan dapat memberikan wawasan berharga dan meningkatkan dampak dari inisiatif investasi berkelanjutan.<br><br><\/li>\n        <li>Melakukan penilaian dan pelaporan secara berkala mengenai dampak investasi berkelanjutan dapat meningkatkan transparansi dan akuntabilitas.<br><br><\/li>\n        <li>Berinteraksi dengan kantor keluarga lain dan jaringan industri dapat memfasilitasi pertukaran praktik terbaik dan ide-ide inovatif.<\/li>\n    <\/ul>\n\n    <h2>Prospek Masa Depan<\/h2>\n\n    <p>Perkembangan investasi berkelanjutan di kalangan family office tampak menjanjikan. Dalam tiga hingga lima tahun ke depan, diperkirakan lebih banyak kantor keluarga akan mengadopsi kerangka kerja investasi berkelanjutan yang komprehensif. Sebuah proyeksi dari Morgan Stanley menunjukkan bahwa pada tahun 2028, investasi berkelanjutan dapat mencapai hingga 50% dari portofolio kantor keluarga. Proyeksi ini menyoroti pentingnya keberlanjutan dalam pengelolaan kekayaan dan potensinya untuk mengubah lanskap keuangan.<\/p><p>Maraknya investasi berkelanjutan di kalangan family office menandai momen penting dalam evolusi pengelolaan kekayaan. Sebagaimana digambarkan oleh inisiatif Rockefeller Family Office dan didukung oleh wawasan para ahli, investasi berkelanjutan kini menjadi bagian tak terpisahkan dari strategi keuangan. Pergeseran ini tidak hanya selaras dengan pertimbangan etika dan lingkungan, tetapi juga menjanjikan manfaat finansial jangka panjang. Seiring dengan terus menjadi teladan, kantor keluarga memiliki potensi untuk memengaruhi tren investasi yang lebih luas, sekaligus mendefinisikan ulang tolok ukur kesuksesan finansial.<\/p>","protected":false},"excerpt":{"rendered":"<p>Maraknya investasi berkelanjutan di kalangan family office menandai pergeseran signifikan dalam strategi pengelolaan kekayaan. Seiring dengan semakin banyaknya family office yang mengadopsi praktik berkelanjutan, mereka turut memengaruhi tren investasi secara luas dan mendefinisikan ulang arti kesuksesan finansial.<\/p>","protected":false},"author":2,"featured_media":641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[14],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-family-office-trends"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-150x150.jpg","medium":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-300x200.jpg","medium_large":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-768x512.jpg","large":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-1024x683.jpg","1536x1536":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b.jpg","2048x2048":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b.jpg","trp-custom-language-flag":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-18x12.jpg","colormag-highlighted-post":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-392x272.jpg","colormag-featured-post-medium":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-390x205.jpg","colormag-featured-post-small":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-130x90.jpg","colormag-featured-image":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-800x445.jpg","colormag-default-news":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-150x150.jpg","colormag-featured-image-large":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-1080x600.jpg"},"magazineBlocksPostAuthor":{"name":"William","avatar":"https:\/\/secure.gravatar.com\/avatar\/82207cc30d613dea4e5fc4ce5dad6b48bc98e8cde6e3910b0adcb2b12199eab1?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":false,"magazineBlocksPostExcerpt":"The rise of sustainable investment in family offices marks a significant shift in wealth management strategies. As family offices increasingly embrace sustainable practices, they are influencing broader investment trends and redefining financial success.","magazineBlocksPostCategories":["Global Family Office Trends"],"magazineBlocksPostViewCount":310,"magazineBlocksPostReadTime":5,"magazine_blocks_featured_image_url":{"full":["https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b.jpg",1080,720,false],"medium":["https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-300x200.jpg",300,200,true],"thumbnail":["https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260611_b0673b-150x150.jpg",150,150,true]},"magazine_blocks_author":{"display_name":"William","author_link":"https:\/\/www.rotharia.com\/id\/author\/william\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/82207cc30d613dea4e5fc4ce5dad6b48bc98e8cde6e3910b0adcb2b12199eab1?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-14\">Global Family Office Trends<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rise of Sustainable Investment in Family Offices - Global Wealth, Family Offices &amp; Capital Intelligence Insight Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.rotharia.com\/id\/kantor-keluarga\/tren-kantor-keluarga-global\/meningkatnya-investasi-berkelanjutan-di-kalangan-kantor-keluarga-2\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rise of Sustainable Investment in Family Offices - Global Wealth, Family Offices &amp; Capital Intelligence Insight Platform\" \/>\n<meta property=\"og:description\" content=\"The rise of sustainable investment in family offices marks a significant shift in wealth management strategies. 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