{"id":675,"date":"2026-06-12T10:44:10","date_gmt":"2026-06-12T10:44:10","guid":{"rendered":"https:\/\/www.rotharia.com\/uncategorized\/the-rise-of-esg-investment-in-family-offices\/"},"modified":"2026-06-12T10:44:10","modified_gmt":"2026-06-12T10:44:10","slug":"lessor-de-linvestissement-esg-dans-les-family-offices","status":"publish","type":"post","link":"https:\/\/www.rotharia.com\/fr\/family-offices\/global-family-office-trends\/the-rise-of-esg-investment-in-family-offices\/","title":{"rendered":"L'essor de l'investissement ESG dans les family offices"},"content":{"rendered":"<figure class=\"wp-block-image size-large\">\n<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"810\" src=\"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b.jpg\" alt=\"\" class=\"wp-image-674\" srcset=\"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b.jpg 1080w, https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-300x225.jpg 300w, https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-1024x768.jpg 1024w, https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-768x576.jpg 768w, https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-16x12.jpg 16w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\n<figcaption><em>Photo d'Andreea Avramescu (@minakko) sur Unsplash<\/em><\/figcaption>\n<\/figure>\n\n\n<style>body.single-post .cm-featured-image { display: none !important; }<\/style>\n\n<meta charset=\"UTF-8\"><p class=\"isSelectedEnd\"><span>Les family offices ne consid\u00e8rent plus l'investissement ESG (environnemental, social et de gouvernance) comme un simple atout pour leur r\u00e9putation. Pour un nombre croissant de familles fortun\u00e9es, l'ESG fait d\u00e9sormais partie int\u00e9grante de la constitution de portefeuille, de la gestion des risques et de la planification patrimoniale interg\u00e9n\u00e9rationnelle.<\/span><\/p><p class=\"isSelectedEnd\"><span>Cette \u00e9volution n'est pas homog\u00e8ne. Certains family offices restent sceptiques \u00e0 l'\u00e9gard des labels ESG, notamment apr\u00e8s plusieurs ann\u00e9es marqu\u00e9es par des r\u00e9actions politiques n\u00e9gatives, des donn\u00e9es incoh\u00e9rentes et des inqui\u00e9tudes concernant le greenwashing. Pourtant, la tendance est claire : les consid\u00e9rations de durabilit\u00e9 sont de plus en plus prises en compte dans les d\u00e9cisions d'investissement, en particulier lorsque les familles adoptent une vision \u00e0 long terme de la pr\u00e9servation du capital.<\/span><\/p><p class=\"isSelectedEnd\"><span>Selon UBS, environ 391 family offices \u00e0 travers le monde alignent d\u00e9sormais au moins une partie de leur strat\u00e9gie d'investissement sur les crit\u00e8res ESG. Ce chiffre ne laisse pas pr\u00e9sager une transformation radicale du secteur. Il montre toutefois que les crit\u00e8res ESG ont d\u00e9pass\u00e9 le cadre de la philanthropie pour s'imposer au sein des comit\u00e9s d'investissement.<\/span><\/p><h2><span>Des valeurs \u00e0 la gestion des risques<\/span><\/h2><p class=\"isSelectedEnd\"><span>Les family offices ont toujours \u00e9t\u00e9 des investisseurs prudents. Leur mission va souvent au-del\u00e0 de la simple recherche de performance : pr\u00e9server le capital, prot\u00e9ger l'h\u00e9ritage, g\u00e9rer la succession et garantir une certaine souplesse d'une g\u00e9n\u00e9ration \u00e0 l'autre.<\/span><\/p><p class=\"isSelectedEnd\"><span>Cela ne fait que renforcer la pertinence du d\u00e9bat sur les crit\u00e8res ESG. Les risques climatiques, la pression r\u00e9glementaire, l'exposition li\u00e9e \u00e0 la cha\u00eene d'approvisionnement et les atteintes \u00e0 la r\u00e9putation ne sont plus des pr\u00e9occupations abstraites. Ils peuvent avoir une incidence directe sur la valeur des actifs, qu'il s'agisse de l'immobilier, des infrastructures, du capital-investissement ou des march\u00e9s boursiers.<\/span><\/p><p class=\"isSelectedEnd\"><span>Pour de nombreuses familles, l'approche ESG rel\u00e8ve donc moins d'un engagement \u00e9thique que de l'identification de risques que l'analyse financi\u00e8re classique pourrait n\u00e9gliger. L'efficacit\u00e9 \u00e9nerg\u00e9tique, la qualit\u00e9 de la gouvernance, les normes du travail et la r\u00e9silience climatique p\u00e8sent de plus en plus dans l'\u00e9valuation de la valeur \u00e0 long terme.<\/span><\/p><h2><span>La nouvelle g\u00e9n\u00e9ration change la donne<\/span><\/h2><p class=\"isSelectedEnd\"><span>C'est souvent au sein m\u00eame de la famille que la pression est la plus forte. Les h\u00e9ritiers de la g\u00e9n\u00e9ration Y et de la g\u00e9n\u00e9ration Z sont plus enclins \u00e0 se demander si le capital refl\u00e8te les valeurs familiales, et pas seulement s'il g\u00e9n\u00e8re des rendements.<\/span><\/p><p class=\"isSelectedEnd\"><span>Cela ne signifie pas pour autant que les plus jeunes membres de la famille sont indiff\u00e9rents aux performances. Au contraire, ils ont tendance \u00e0 consid\u00e9rer que la durabilit\u00e9 et la rigueur financi\u00e8re vont de pair. Pour eux, \u00e9viter les actifs immobilis\u00e9s, une gouvernance d\u00e9faillante ou les secteurs expos\u00e9s aux risques environnementaux peut s'inscrire dans le cadre d'une gestion de patrimoine prudente.<\/span><\/p><p class=\"isSelectedEnd\"><span>Cette transition g\u00e9n\u00e9rationnelle modifie le r\u00f4le des family offices. Les \u00e9quipes d'investissement sont d\u00e9sormais tenues d'expliquer non seulement la composition du portefeuille, mais aussi les raisons de ces choix. Le reporting, la transparence et la mesure de l'impact prennent donc de plus en plus d'importance.<\/span><\/p><h2><span>L'Europe montre la voie<\/span><\/h2><p class=\"isSelectedEnd\"><span>La r\u00e9glementation est un autre facteur d\u00e9terminant. En Europe, les r\u00e8gles en mati\u00e8re de publication d'informations ESG sont devenues plus strictes, m\u00eame si le cadre r\u00e9glementaire reste complexe et parfois contest\u00e9. Les gestionnaires d'actifs, les banques et les conseillers sont soumis \u00e0 une pression croissante pour fournir des informations plus d\u00e9taill\u00e9es sur les risques li\u00e9s au d\u00e9veloppement durable et la classification des produits.<\/span><\/p><p class=\"isSelectedEnd\"><span>Les family offices ne sont pas toujours soumis aux m\u00eames r\u00e9glementations que les investisseurs institutionnels. Ils sont toutefois concern\u00e9s indirectement par l'interm\u00e9diaire de leurs banques, de leurs gestionnaires de fonds et de leurs conseillers externes. De ce fait, nombre d'entre eux se trouvent contraints de s'adapter \u00e0 un cadre de reporting ESG plus structur\u00e9.<\/span><\/p><p class=\"isSelectedEnd\"><span>Cela repr\u00e9sente \u00e0 la fois un d\u00e9fi et une opportunit\u00e9. Les familles dont les portefeuilles sont fragment\u00e9s, qui font appel \u00e0 plusieurs d\u00e9positaires et qui sont expos\u00e9es aux march\u00e9s priv\u00e9s ont souvent du mal \u00e0 obtenir une vue d'ensemble de leur profil de durabilit\u00e9. Celles qui investissent dans une meilleure infrastructure de donn\u00e9es peuvent ainsi se faire une id\u00e9e plus pr\u00e9cise des risques, des concentrations et de leur exposition \u00e0 long terme.<\/span><\/p><h2><span>Les march\u00e9s priv\u00e9s jouent un r\u00f4le central<\/span><\/h2><p class=\"isSelectedEnd\"><span>L'int\u00e9gration des crit\u00e8res ESG rev\u00eat une importance particuli\u00e8re sur les march\u00e9s priv\u00e9s, o\u00f9 les family offices exercent souvent une influence plus grande que sur les march\u00e9s boursiers. Les investissements directs, les placements immobiliers, le capital-risque et le capital-investissement permettent aux familles d'influencer plus directement les normes de gouvernance, les attentes en mati\u00e8re de reporting et les priorit\u00e9s strat\u00e9giques.<\/span><\/p><p class=\"isSelectedEnd\"><span>Les \u00e9nergies renouvelables, l'agriculture durable, les b\u00e2timents \u00e0 haute efficacit\u00e9 \u00e9nerg\u00e9tique, la sant\u00e9, l'\u00e9ducation et les technologies climatiques comptent parmi les domaines qui attirent les capitaux familiaux \u00e0 long terme. Ces secteurs s\u00e9duisent non seulement en raison de leur profil en mati\u00e8re de durabilit\u00e9, mais aussi parce qu'ils s'inscrivent dans des tendances \u00e9conomiques structurelles.<\/span><\/p><p class=\"isSelectedEnd\"><span>Le d\u00e9fi r\u00e9side dans la rigueur. Les placements labellis\u00e9s ESG ne constituent pas automatiquement de bons placements. Les family offices doivent toujours s'appuyer sur une diligence raisonnable rigoureuse, des hypoth\u00e8ses de rendement r\u00e9alistes et des normes de reporting claires. Le secteur a compris que les bonnes intentions ne remplacent pas le discernement en mati\u00e8re d'investissement.<\/span><\/p><h2><span>Le probl\u00e8me des donn\u00e9es<\/span><\/h2><p class=\"isSelectedEnd\"><span>L'un des principaux obstacles reste la mesure. Les donn\u00e9es ESG manquent de coh\u00e9rence, les agences de notation ont souvent des avis divergents et les rapports sur les march\u00e9s priv\u00e9s peuvent \u00eatre incomplets. Pour les family offices dont la structure patrimoniale est complexe, le probl\u00e8me est encore plus aigu.<\/span><\/p><p class=\"isSelectedEnd\"><span>Un portefeuille consolid\u00e9 peut comprendre des titres cot\u00e9s, des fonds de capital-investissement, des participations directes dans des entreprises, des biens immobiliers, des \u0153uvres d'art, des liquidit\u00e9s, des initiatives philanthropiques et des entreprises en activit\u00e9. Il est difficile d'\u00e9valuer l'exposition aux crit\u00e8res ESG au sein d'une telle structure.<\/span><\/p><p class=\"isSelectedEnd\"><span>C'est pourquoi la technologie prend de plus en plus d'importance. Les plateformes de gestion de patrimoine qui regroupent les actifs financiers et non financiers peuvent aider les familles \u00e0 comprendre o\u00f9 leur capital est allou\u00e9, comment les risques sont r\u00e9partis et dans quels domaines les objectifs de d\u00e9veloppement durable sont atteints ou non.<\/span><\/p><p class=\"isSelectedEnd\"><span>Pour les family offices, l'avenir de l'ESG d\u00e9pendra moins des slogans que de la qualit\u00e9 des donn\u00e9es, de la rigueur dans l'\u00e9tablissement des rapports et de la gouvernance.<\/span><\/p><h2><span>Ce que les family offices devraient faire ensuite<\/span><\/h2><p class=\"isSelectedEnd\"><span>Les family offices qui envisagent d'int\u00e9grer davantage les crit\u00e8res ESG devraient commencer par clarifier leurs objectifs. La premi\u00e8re question n'est pas de savoir quel produit ESG acheter, mais ce que la famille souhaite accomplir.<\/span><\/p><p class=\"isSelectedEnd\"><span>Certaines familles peuvent donner la priorit\u00e9 \u00e0 la r\u00e9duction des risques climatiques. D'autres peuvent se concentrer sur l'impact, l'alignement philanthropique, les normes de gouvernance ou la pr\u00e9vention des risques de r\u00e9putation. La strat\u00e9gie d'investissement doit respecter le mandat de la famille, et non suivre les derni\u00e8res tendances du march\u00e9.<\/span><\/p><p class=\"isSelectedEnd\"><span>Parmi les mesures concr\u00e8tes, on peut citer :<\/span><\/p><ul data-spread=\"false\"><li><span>d\u00e9finir les priorit\u00e9s ESG de la famille ;<br><br><\/span><\/li><li><span>cartographier l'exposition actuelle du portefeuille ;<br><br><\/span><\/li><li><span>am\u00e9liorer la collecte de donn\u00e9es aupr\u00e8s des banques, des fonds et des gestionnaires d'actifs priv\u00e9s ;<br><br><\/span><\/li><li><span>d\u00e9finir des normes de reporting pour les gestionnaires externes ;<br><br><\/span><\/li><li><span>impliquer la nouvelle g\u00e9n\u00e9ration dans les discussions sur l'investissement ;<br><br><\/span><\/li><li><span>en \u00e9tablissant une distinction claire entre l'int\u00e9gration ESG, l'investissement d'impact et la philanthropie.<\/span><\/li><\/ul><p class=\"isSelectedEnd\"><span>Cette distinction est importante. L'int\u00e9gration ESG porte principalement sur les risques et les opportunit\u00e9s. L'investissement d'impact vise \u00e0 g\u00e9n\u00e9rer des r\u00e9sultats sociaux ou environnementaux mesurables parall\u00e8lement \u00e0 des rendements financiers. La philanthropie poursuit des objectifs non commerciaux. Confondre ces trois concepts peut entra\u00eener une mauvaise gouvernance et des attentes irr\u00e9alistes.<\/span><\/p><h2><span>Perspectives : l'approche ESG devient plus s\u00e9lective<\/span><\/h2><p class=\"isSelectedEnd\"><span>La prochaine \u00e9tape de l'investissement ESG dans les family offices devrait se caract\u00e9riser par une plus grande s\u00e9lectivit\u00e9 et des exigences accrues. Le discours simpliste selon lequel \u201c on r\u00e9ussit en faisant le bien \u201d ne suffit plus. Les familles veulent des preuves, des \u00e9l\u00e9ments comparables et une v\u00e9ritable responsabilit\u00e9.<\/span><\/p><p class=\"isSelectedEnd\"><span>Cela n'affaiblit en rien les arguments en faveur de l'ESG. Au contraire, cela les renforce. \u00c0 mesure que le march\u00e9 m\u00fbrit, les engagements vagues c\u00e9deront la place \u00e0 des approches plus rigoureuses, ax\u00e9es sur les risques significatifs, les r\u00e9sultats mesurables et la pr\u00e9servation du capital \u00e0 long terme.<\/span><\/p><p><span>Pour les family offices, les crit\u00e8res ESG ne sont plus seulement une question de r\u00e9putation. Ils deviennent d\u00e9sormais une question de gouvernance : comment le patrimoine est g\u00e9r\u00e9, comment le risque est appr\u00e9hend\u00e9 et comment le capital est pr\u00e9par\u00e9 pour la prochaine g\u00e9n\u00e9ration.<\/span><\/p>&nbsp;<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>L'essor de l'investissement ESG dans les family offices<\/title>","protected":false},"excerpt":{"rendered":"<p>Les family offices se tournent de plus en plus vers l'investissement ESG afin de s'aligner sur des objectifs de gestion de patrimoine durable. Cette tendance refl\u00e8te des \u00e9volutions plus g\u00e9n\u00e9rales au sein des strat\u00e9gies d'investissement et des march\u00e9s financiers mondiaux.<\/p>","protected":false},"author":2,"featured_media":674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[14],"tags":[],"class_list":["post-675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-family-office-trends"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-150x150.jpg","medium":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-300x225.jpg","medium_large":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-768x576.jpg","large":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-1024x768.jpg","1536x1536":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b.jpg","2048x2048":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b.jpg","trp-custom-language-flag":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-16x12.jpg","colormag-highlighted-post":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-392x272.jpg","colormag-featured-post-medium":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-390x205.jpg","colormag-featured-post-small":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-130x90.jpg","colormag-featured-image":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-800x445.jpg","colormag-default-news":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-150x150.jpg","colormag-featured-image-large":"https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-1080x600.jpg"},"magazineBlocksPostAuthor":{"name":"William","avatar":"https:\/\/secure.gravatar.com\/avatar\/82207cc30d613dea4e5fc4ce5dad6b48bc98e8cde6e3910b0adcb2b12199eab1?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":false,"magazineBlocksPostExcerpt":"Family offices are increasingly turning to ESG investment to align with sustainable wealth goals. This trend reflects broader shifts in investment strategies and global financial markets.","magazineBlocksPostCategories":["Global Family Office Trends"],"magazineBlocksPostViewCount":245,"magazineBlocksPostReadTime":6,"magazine_blocks_featured_image_url":{"full":["https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b.jpg",1080,810,false],"medium":["https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-300x225.jpg",300,225,true],"thumbnail":["https:\/\/www.rotharia.com\/wp-content\/uploads\/2026\/06\/rotharia_image_20260612_5dfe1b-150x150.jpg",150,150,true]},"magazine_blocks_author":{"display_name":"William","author_link":"https:\/\/www.rotharia.com\/fr\/author\/william\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/82207cc30d613dea4e5fc4ce5dad6b48bc98e8cde6e3910b0adcb2b12199eab1?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-14\">Global Family Office Trends<\/a>","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rise of ESG Investment in Family Offices - Global Wealth, Family Offices &amp; Capital Intelligence Insight Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.rotharia.com\/fr\/bureaux-familiaux\/tendances-mondiales-en-matiere-de-family-office\/lessor-de-linvestissement-esg-dans-les-family-offices\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of ESG Investment in Family Offices - Global Wealth, Family Offices &amp; Capital Intelligence Insight Platform\" \/>\n<meta property=\"og:description\" content=\"Family offices are increasingly turning to ESG investment to align with sustainable wealth goals. 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